Our Team

Peter Buchanan



Stay Hungry. Stay Foolish - Steve Jobs

Peter has served as an executive-level advisor for CEOs and on Boards of growing tech companies – working on strategy, business development, marketing, and operational improvements. He has also held operating roles as a CEO, strategic planner, product manager, and sales manager.

As a consultant, he co-founded three, successful professional services companies where he developed strategies, business models, fundable business plans, and success market messages that have been implemented by over 400 start-ups, growth, and mid-market companies. As a CEO, he has led companies through periods of rapid growth and scaling.

“I truly believe that each of us must find meaning in our work. The best work happens when you know that it’s not just work, but something that will improve other peoples’ lives.”
– Satya Nadella

Currently, Peter is the Managing Partner of NewPlan, LLC, a boutique strategy consultancy that helps companies make the right decisions to drive business value. His clients have raised over $600 million in funding and several have achieved high-value M&A transactions.

He has also served as a fractional head of strategy and corporate development for multiple high-growth companies. Peter spent his formative years at GE Information Services, where he invented a market and competitive analysis approach that helped his business unit gain market share and increase revenues substantially. His methodologies are widely adopted in other GE businesses.

Peter holds a BA in History from the University of Virginia. He loves all types of music, reading books for pleasure, learning new things and going to sporting events.